action press: The Bigger Picture


Images that move

Presumably Germany’s most digital media company



images for eternity

Photo database with around


digital media assets in the inventory

Operating in





€ million share capital



partner agencies

Growing daily by up to





photographers from 120 countries

Acquisition currency up to


million shares*

*Acquisition currency consisting of authorized capital 2021 and conditional capital 2022 (see AGM resolutions of 1.3.2021 and 19.1.2022). – –

action press, one of the largest photo agencies in the world

Since 1970 action press has been represented in the German media market and has established itself as the leading stock agency during this time. Worldwide, we have long been one of the best and largest stock providers.

Since August 2021 action press AG has been the parent company of the ddp photo agency group. In addition to the ddp media GmbH (Hamburg) and Stella Pictures AB (Stockholm) companies, this also includes the Picture Press, Intertopics and FoodCentrale picture agency brands.

action press is the first port of call for magazine publishers and television broadcasters in particular, also when it comes to current picture reporting in the entertainment sector.

The agency sees itself as an interface between photographers, video producers and media clients. Publishers and other media companies will find an outstanding variety of topics and a large selection of current and archive material at action press.

Neon Equity AG in the shareholder group of action press AG 

Ole Benjamin Nixdorff (CFO Neon Equity), Prof. Axel Haas (Chairman action press), Prof. Moritz Hunzinger (CEO action press), Thomas Olek (CEO Neon Equity), Rolf Birkert (CEO Deutsche Balaton)

The board members of action press AG, Prof. Moritz Hunzinger and Ulli Michel, welcome Neon Equity AG, owned by Frankfurt-based entrepreneur Thomas Olek, to their circle of shareholders. Neon Equity now holds 9.07 percent of the 22.05 million shares in action press AG, which was repositioned in 2020 and has been one of the world's leading photo agencies for decades. Since 2021, action press AG has also fully owned the picture agency group ddp. Deutsche Balaton AG (Heidelberg) is another institutional investor in the media group.  

Thomas Olek, Chairman of the Management Board of Neon Equity AG: "Neon Equity AG has been listed on the stock exchange for exactly two months today and, with its investment in action press AG, is presenting its first investment in a media technology stock". Both companies will provide information about their joint plans soon.

Annual General Meeting of action press AG

Annual General Meeting of action press AG at the offices of Heuking Kühn Lüer Wojtek lawyers in Frankfurt, chaired by Prof. Axel Haas, Chairman of the Supervisory Board; Notary: Dr. jur. Rouven Redeker (Deloitte Legal), 24 January 2023.

James W. Gerard V., Deputy Chairman of the Supervisory Board of action press AG, meets the 27th United States Secretary of Defense Mark Esper today in New York

James W. Gerard, Mark Esper (26.4.2023)

How successfully is action press AG already using artificial intelligence?

action press in an exchange with Germany's first Chair of Digitalization, Prof. Dr. rer. pol. habil. Key Pousttchi.

action press acquires minority stake in NFTARTHOUZE GmbH

Frankfurt, 24. November 2022 – Die Bildagentur action press international GmbH hat eine 5 %-Beteiligung an der NFTARTHOUZE GmbH (Frankfurt) erworben. NFTARTHOUZE erstellt und vermarktet Non-Fungible Token (NFT) sowie andere digitale Produkte. Ziel ist es über ihre Tochtergesellschaft NFT Arthouse B.V. (Frankfurt) eine führende internationale Galerie mit NFTs von höchster Qualität zu schaffen. NFT Arthouse ist ein mitgliedschaftsbasiertes Unternehmen, bei dem man durch einen einfachen Prozess in einem Schritt Mitglied werden und am NFT-Wachstum teilhaben kann.

Britta Melching is the new sales manager of the action press group

Hamburg, September 27, 2022 - Britta Melching will take over as the newly created Head of Sales of the action press group on October 1.
As cross-group Head of Sales, Melching will bundle the sales activities of action press international GmbH and ddp media GmbH, the two Hamburg-based subsidiaries of action press AG (Frankfurt am Main), establish a joint sales team and drive the marketing of the group's extensive portfolio of visual content and services both strategically and operationally.

“Fairytales & Conspiracies” themed NFT Art by Tobias Rehberger

German sculptor and artist, Professor Tobias Rehberger has created ‘hybrid NFT art’ titled Fairytales & Conspiracies. Using material from the action press, he has created five digitally animated collages – which are 3,750 digital frames.

action press is targeting end users with NFTs for the first time in the company’s entire history; otherwise, we work exclusively for institutional clients.

Tobias Rehberger is the artist behind Fairytales & Conspiracies

With ‘Fairytales & Conspiracies,’ artist, Tobias Rehberger is devoting himself to the subject of authorship of art, originality and value. In order to create his artwork for this project, Rehberger has selected images from the stockpiles of action press, one of the biggest databases in the world. With these, he has distorted them and built them into five animated digital collages called Liquid Posters. Composed of a total of 3,750 unique digital frames are the five Liquid posters NFTs.
Rehberger worked with many partners in the creation of ‘Fairytales & Conspiracies’ NFT art collection. Namely, the clips feature quotes from Max Frisch’s book ‘Fragebogen’ (Questionnaire). Also, DJ, Markus Nikolai created the accompanying music. Finally, FINPRO handled the technical implementation of the smart contracts and UI.
A vernissage will be host to the first showing of the five Liquid Posters, starting at 6 PM at the TechQuartier in Frankfurt, Germany. It will not be until 7 PM that the clips can be seen on the website, and the NFTs purchased.
In addition, the creation process of ‘Fairytales & Conspiracies’ involves the viewers and potential buyers. Only when they decide on a frame and purchase is the NFT generated and automatically transferred to a digital Ethereum wallet. In addition to the digital frame, which is unique, part of the purchased NFT is an A1 print on paper of the selected frame signed by the artist – thus also unique – as well as a video file of the Liquid Poster from which the frame originates. Worldwide via mail, the buyers will have the A1 print delivered to their door.


Introducing “Fairytales & Conspiracies” by Tobias Rehberger
action press ag gives you a chance to win #NFT:
5 Liquid Posters, comprising 3,750 #NFTs
5 lucky winners will get 1 #NFT each!
All you need to do is:
> like > follow > retweet > comment #FairytalesandConspiracies
#NFTArt #CryptoArt #DigitalArt

ddp Managing Director Vicente Poveda on the Board of BVPA

Berlin, August 24, 2022 - The general meeting of the German Association of Professional Picture Agencies (BVPA) elected ddp managing director Vicente Poveda to the board on August 18, 2022.

The German Association of Professional Picture Agencies (BVPA) was founded in Berlin in 1970 as a lobby group for German press picture agencies and picture archives. Today, BVPA is the leading authority in Germany and the European region for all matters relating to visual content and represents small and large image providers throughout Europe. The association also represents the interests of companies offering image agency-related services, e.g. technical and legal services such as keywording, rights tracking and distribution.

NFTs from action press: Advanced Blockchain subsidiary FinPro is a technology partner, Professor Tobias Rehberger is an artist and curator

Frankfurt am Main/Hamburg, April 5, 2022 - As was reported at the January 2022 Annual General Meeting, action press AG (Frankfurt) owns one of the largest catalogs of digital media assets bundled in one company worldwide and sees great potential in its exploitation in the form of Non-Fungible Tokens (NFTs). Today, action press AG announced that it has allied with FinPro AG (Cologne), the tokenization-focused subsidiary of Advanced Blockchain AG (Berlin), as a technology partner for this purpose. Advanced Blockchain AG is Europe's leading, publicly traded Web3 incubator and is considered a technology leader in the blockchain industry in Germany. Designer and curator of the first five tokenization projects published by action press is Professor Tobias Rehberger, one of the most important contemporary world renowned German artists.

Vertragsunterzeichung am 22. März 2022

In his first NFT works, he surprises with the innovative concept of the so-called "Liquid Posters" in which moving and still images as well as the physical and virtual worlds converge. "We evaluate our digital assets and make valuable photos digitally tradable as tokens in the form of digitally unique or limited editions, as a whole or in parts," says Prof. Moritz Hunzinger, CEO of action press.

"action press Paparazzi": launch of the largest offer of high society press photography in Germany

Hamburg, January 4, 2022 - From now action press will offer the largest range of paparazzi content ever seen in Germany. Productions of the BackGrid US & Australia, BackGrid UK, Splash and X17 celebrity news agencies as well as action press' own photo series will appear every morning under one roof. "There has never been more paparazzi content from a single source in Germany. We are starting 2022 with a highly competitive media offering," says Ulli Michel, CEO of action press international gmbh.

action press photo database with strong growth: now 146.8 million digital media assets in the inventory

Frankfurt am Main/Hamburg, September 9, 2021 - As of today, action press international GmbH (Hamburg) has 72.5 million keyworded photos in its database. Including the photo inventory of ddp media GmbH (Hamburg) of 74.3 million photos, action press AG (Frankfurt am Main) has a new total of 146.8 million photos. As of August 1, 2021, action press AG reported 110 million photos. 
On September 2, 2021, action press AG, one of the largest photo agencies in the world, informed that it had acquired 100% of the shares of ddp. "We are not only continuing our growth organically. If it stays at the new pace we have picked up a year ago, we will soon replace Getty Images as the market leader alongside our Chinese competitors," said Prof. Moritz Hunzinger, CEO of action press AG.

Prof. Moritz Hunzinger (CEO of action press), Ulli Michel (CEO of action press), Notary Johann Jonetzki (Notary at Alstertor), Ulf Schmidt-Funke (ddp), Katharina Doerk (ddp) (2.9.2021)

action press acquires ddp: one of the world's largest photo agencies has been created in Germany action press now with 110 million digital media assets in the inventory, up to 50,000 new photos daily - 5,000 photographers and video producers in 120 countries - 130 partner agencies

Frankfurt am Main/Hamburg, September 2, 2021 - It is the second takeover after the acquisition of the photo assets of the smaller competitor face to face GmbH in February 2021 and one of the largest in the entire industry of photo databases: action press AG (Frankfurt am Main), parent company of action press international GmbH, a media agency founded in Hamburg in 1970, today signed a purchase agreement to acquire 100 percent of the shares in ddp Media GmbH (Hamburg).

action press: Change in the shareholder structure

Hamburg, August 19, 2020 - action press sets the course for the future. Prof. Moritz Hunzinger joins the group of shareholders and will lead the photo agency together with the long-standing and proven managing director Ulli Michel. Since August 2020, Hunzinger and Michel have formed the Executive Board of the newly founded parent company, action press AG, based in Frankfurt am Main. Both are now also half owners of this "global digital media company." Michel manages the day-to-day editorial business with publishers, media customers, TV stations, photographers and partner agencies. Hunzinger is responsible for strategic development.

Prof. Moritz Hunzinger (CEO action press), Ulli Michel (CEO action press)

"I will establish action press as a leading photo agency in the digital age," says new co-owner Hunzinger. "In Moritz Hunzinger, we have gained a passionate and well-connected media professional who has been closely associated with action press for many years. He will give decisive impetus to our future development," says Michel. With Hunzinger, an old acquaintance is returning to action press. Back in 1999, as CEO of the listed infas Holding AG (formerly Hunzinger Information AG), he acquired a majority stake in action press for 20 million deutschmarks and led the agency as its CEO until 2004. Michel took over action press in the summer of 2018 as part of a management buyout and has been the sole managing director since then.

Every year, picture agencies and picture brands of action press post thousands of photos and videos in the media, with hundreds on front pages as well.

action press: The Bigger Picture

50+ years, 200 million pictures and counting: action press aggregates up to 50,000 new tagged pictures from 5,000 photographers and 130 partner agencies in 120 countries – each and every day.